When we pitched for the regional Brand's account, we got a chance to combine the two things that matter most: the mind and the body.
People tend to think these two are separate entities but for Brand's, they are two sides of the same coin. With Brand's help in improving your focus, you can have both a sharp mind and a body full of strength, hand-in-hand.
This is the manifesto I scripted for the pitch. After going backward and forward with the copy, in the end, the script found its focus.