The Experience Centre - where my creativity is everywhere but advertising.

Over the past year and a half, I've spent my days (and some nights) working as the Head of Copy for PwC's Experience Centre in Singapore. If you are wondering what exactly is an Experience Centre, I can tell you right now, it's definitely not an ad agency.


The Experience Centre is where I truly branched out as a creative - into product design, UX/UI, technology, spatial innovation and much much more. Throughout every single one of our creations, the creative team has embedded our creative flair into the user experience, spatial design, innovation, product design with our conceptual thinking, expertise in branding and in my case, copy and concepts that are not only attractive but can also facilitate customer journeys and experiences that are unforgettable.


It's definitely an experience at The Experience Centre. Every day I get to learn something new, discover what my creativity can really do and most of all, thrive to be a more well-rounded and versatile creative.



Portfolio upon request.