Read My Lips: Speak your mood with Maybelline.

Maybelline had 15 shades of lipsticks to launch but with Thailand's highly competitive cosmetic market, they needed a relook at what lipsticks can do for women.


So we launched a film series under the concept "Read My Lips" - this is a concept materialised from the fact that women change their lipsticks to match their moods. From there, we gave each shade a mood of its own and translated them through a story of a man who, unfortunately enough, has to encounter the most mysterious, sometimes terrifying, thing in the world - the many moods of women.









Thai copy and English subtitles by Nicha Jaroensuk