Heineken is known for its sophisticated, cool, a man's man attitude and also for being a legendary beer. The only problem is: Thai youngsters don't really connect with the brand - it's not for them, it's for their dads.
So we helped Heineken established a connection with the younger market by launching a quirkily cool campaign under the idea "Everyone is legendary at something". Mainly because, well, aren't we all?
With this idea, we created a web series featuring men and the hidden talents that make them legendary. This was our way of connecting with the younger market with sense of humour and an execution that's full of a sense of style.